I’m Kenny! I was the Executive Director of NY Squash from 1996 - 2014. Starting in 1999, I started to build a handful of connections through Squash that would eventually become Creative Alternatives’ first clients.

Throughout the years, my name continued to spread through word of mouth and, at this time, it is likely I deal with more squash accounts than anyone in the country. Over the past two decades (approaching three), we’ve worked with over 2,000 customers all throughout the United States - focusing primarily on summer camps, schools, and private health clubs.

My daughter Maclaine has been wearing Creative Alternative’s created merchandise since she was a five year old at camp and officially joined the family business in the summer of 2025. A true zillennial, she keeps us up to date on the current trends and products companies want the most.

Once you work with Kenny (and Maclaine), you’ll never work with anyone else for your promotional product needs!