Custom Apparel & Gear for Squash and Racquet Clubs
Kenny Scher spent 18 years as Executive Director of NY Squash, so when your club needs tournament gifts, championship boards, or a pro shop restock, you're talking to someone who has lived on your side of the counter. Family-run since 1999, 75,000+ orders shipped, and a free mockup of your club's crest on real gear within 24 to 48 hours.
GET A FREE MOCKUP · JUST CALL KENNY: 718-496-5268
What clubs order, season after season
Club and team apparel. Polos, quarter-zips, hoodies, and kits with the club crest done right: embroidered, color-matched, and consistent across every reorder.
Championship boards and locker nameplates. The traditions that make a club feel like a club. We've made hundreds of both, and we know the difference between a board that looks ordered and one that looks earned.
Tournament gifts and draws. Player gifts people actually keep: towels, glassware, bags, bottles. Tell us the entry count and the vibe, and we'll bring you options that fit.
Pro shop stock. Caps, tees, and accessories members grab on the way to court, sized and assorted for how pro shops actually sell.
Member events and gifts. Club championships, member-guest weekends, holiday gifts, junior program gear.
Court and club signage. Banners, tablecloths, and event pieces that make finals weekend look like finals weekend.
Run by someone who ran a squash association
For 18 years Kenny was the Executive Director of NY Squash while building Creative Alternatives. That's two decades of tournament logistics, club politics, junior programs, and last-minute finals-day needs, from the inside. It's why club directors don't have to explain much: describe the event, and Kenny has usually already outfitted five like it.
The member store
Members want club gear year-round, and pro shops only have so much shelf. A branded online store fixes both: we set it up, run it, print every order, and ship straight to members. It costs the club nothing, and the club earns on every sale.
What club directors say
"Kenny is incredible at understanding the type of event and style of product required to ensure you, and your community, is happy. I have worked with Kenny, and Creative Alternatives, for thirteen years and have been extremely happy with the products, service and price. I have ordered through Kenny for clothing, tournament gifts, championship boards, glassware and much more, a one-stop-shop as a vendor!"
Rich Wade, Director of Squash & Padel, The Philadelphia Cricket Club
"Creative Alternatives goes far beyond apparel. From locker nameplates and championship boards to stickers, giveaways, bags, tablecloths, towels, and more — Kenny somehow makes all the things that usually take endless searching simple and seamless. I've worked with Kenny for more than a decade, and he has consistently delivered at the highest level. He's creative, reliable, solution-oriented, and genuinely cares about his clients. On top of that, he's just a great person to work with."
Tertius Raubenheimer, General Manager and Head Squash Professional, Monmouth Squash and Swim
How it works
1. Send your crest. Any format. If the art needs cleanup for embroidery, we handle it.
2. See it first. Real mockups on the actual products within 24 to 48 hours, free, no commitment.
3. Approve and get back to the club. We proof, produce, and deliver in about two weeks, to the club or straight to the event.
FAQ
Do you have minimums? They vary by product, and club orders come in every size: a dozen finalist gifts or a full pro shop restock. Tell us what you need and we'll tell you what's realistic.
Can you match our club colors and crest exactly? Yes. Embroidery and imprints are matched to your specified colors, and nothing runs until someone at the club approves a proof.
How do championship boards and locker nameplates work? Send us the names and the style you're after, traditional or modern, and we'll mock up options. Annual updates are easy once the format is set.
How fast can we get gear for a tournament? Digital proofs in 24 to 48 hours, standard production about two weeks door to door. Give us the event date and we'll build the schedule backward from it.
Can members buy club gear directly? Yes, through a free branded online store. We run it, print each order, and ship direct to members, and the club earns on every sale.
See your club's crest on real gear this week
Free mockups, no commitment. Email the crest or just call Kenny.